The design of the card is loosely inspired by an advertisement image that I saw on Asos.com. The original image was simple, yet had a retro feel to it: something I had remembered and wanted to expand on. I experimented around with different fonts and settled on the three currently in use. I think they work well together. I had another idea that I would try and create a map, so that visitors to the exhibition could be directed easily to the right place. This later became the reverse side of my invitation card and while it doesn't follow the style of the front too closely, I think it's clear and straight to the point.
