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Thursday 12 September 2013

Axiski

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There is a product coming out very shortly called Axiski. It's an innovative design that merges Sledging, Skiing and Snowboarding into one new winter past-time, Ski-boarding. I have worked along side the guys since production started, doing artwork and offering suggestions design wise.

From right to left shows the development of the product.

This is one of the vector illustrations I did for the product, it is the main one that is featured on the packaging. The smaller circled design is part of the products logo and is featured on the final design.

This is Darren, the CEO of Axiski demonstrating the flexibility of the board. This is why Axiski has the edge over all other conventional sledge designs, it molds to the surface it is on and won't snap under pressure. This photo also shows the rest of the designs I did on banners at a recent exhibition at the NEC Birmingham.

Axiski has also been featured in a number of publications and recently they were interviewed by BBC Radio. I like this because my illustrations were in the newspaper!

This is the final product. As you can see, the logo at the top is one that I did. I also re-designed the main "axiski" logo across the middle because the original was a little messy. The product will be retailing at £19.99, which when you think about it, is cheap when you consider all of the £5 plastic sledges you might buy time and time after they break. Axiski should be in stores within the next month and hopefully a hit for Christmas.

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